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“I want every bagel to feel like the bagel I grew up eating”

I don't have access to it any more, but I'm pretty sure at one point either America's Test Kitchen or Cook's Illustrated did one of their comparison shootouts and their scientific answer to the question "what is the best mayonnaise" was "whatever your mother bought when you were a child".

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Sounds about right! Like how people love the cream cheese they grew up with.

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